Watch Now -G2 Webinar: Trust-Led Growth: Turning Credibility into Revenue
Feature Updates

Every release is a step toward trust-led growth.

Feature Updates are how we keep you in the loop on what’s new in the product. Each one moves the product forward - newest at the top. Subscribe for email updates and never miss a release.

No.05
24 July 2026
PlatformAnalyticsReporting
Feature Update #5

First look at analytics & performance reporting

There's a new Analytics tab in the sidebar. It pulls revenue influence, advocate coverage, programme activity and performance into one place, and it's only the first batch of graphs - more are landing all the time.

AMSMCS
For Advocacy Managers, Sales +2
ANALYTICS
No.04
10 July 2026
PlatformAdvocatesBulk upload
Feature Update #4

Bulk upload advocates from a spreadsheet

Bring existing advocate lists into Trusted in one go. Upload a CSV, check the on-screen preview before anything is saved, then import to create the advocates and any companies you don't already have.

AM
For Advocacy Managers
CSV ADVOCATES
No.03
26 June 2026
AITrusted MCPHeadless Advocacy
Feature Update #3

The Trusted MCP server is now live

Connect your AI agents straight to Trusted. The first release of the Trusted MCP server unlocks Headless Advocacy, giving assistants like Claude a secure set of tools to find advocates, request reference calls and keep pipeline data in sync, with more capabilities landing soon.

SAMCS
For Sales, Advocacy Managers +1
AIT
/mcp
No.02
12 June 2026
IntegrationsQualtrics
Feature Update #2

Turn positive Qualtrics survey signals into advocates

Connect Qualtrics to Trusted so every NPS, TNPS and CSAT response flows in automatically. The promoters your survey logic flags become proposed advocates, existing advocate surveys are tracked over time, and your team never exports a survey spreadsheet again.

AMMCS
For Advocacy Managers, Marketing +1
678910
Promoter Advocate
No.01
1 June 2026
PlatformLaunch
Feature Update #1

Trusted has achieved Liftoff

Trusted unifies Find, Recruit, Engage and Measure into one enterprise advocacy workspace, giving sales, marketing, customer success and partners a shared system for turning customer trust into measurable growth.

AMMSCSAL
For Advocacy Managers, Marketing +4
Generally availableFind · Recruit · Engage · Measure
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