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All Feature Updates
No.04
FEATURE UPDATE #4
10 July 2026

Bulk upload advocates from a spreadsheet.

PlatformAdvocatesBulk upload
The objective

Bring existing advocate lists into Trusted in one go. Upload a CSV, check the on-screen preview before anything is saved, then import to create the advocates and any companies you don't already have.

Who benefits

AM
Advocacy Managers
The people running the programme

Available to Advocacy Admins and any role with the "Create advocates" permission.

Overview

Advocate bulk upload is now available. Instead of adding advocates one at a time, fill in the template, drop your CSV into Trusted, review what it found, and import. Companies in your file that don't already exist are created for you, and existing ones are matched by name or domain.

Most advocacy programmes already have their people in a spreadsheet somewhere: a CRM export, an event or webinar list, referrals, campaign sign-ups. Bulk upload is for exactly that moment, and for standing up a new workspace with a community you already have. For adding one person or editing a few records, the normal advocate screens are still quicker.

Nothing is saved until you say so. When you drop a file in, Trusted checks it row by row and shows you what it found before writing anything, so you can fix problems in your spreadsheet and try again. Only when you click Import are the advocates created.

Trusted also does the tidying up. It flags duplicate email addresses, matches each person to an existing company by name or domain, creates the company if it isn't there yet, and works out seniority from the job title. New advocates arrive as drafts, ready for you to review before they go live.

A few things worth knowing: the file needs to be a CSV (save from Excel as CSV UTF-8), up to 5 MB and around 200 rows per upload. Business email addresses help company matching work well, and consistent company naming avoids accidental duplicates.

How to run an upload

  1. 1
    Open the advocate list
    Go to Advocates in the side navigation.
  2. 2
    Choose Bulk Add (CSV)
    Click Add, then select Bulk Add (CSV).
  3. 3
    Fill in the template
    Download and open the Excel template. Columns marked with * are required, and headings should be left as they are.
  4. 4
    Save as CSV UTF-8
    In Excel: File → Save As → CSV UTF-8.
  5. 5
    Upload your file
    Drag the CSV into the upload zone, or click Choose file.
  6. 6
    Review, then import
    Check the data shown on screen and click Import. If anything is wrong, fix it in the Excel file, export as CSV UTF-8 again and upload once more.
The outcomes
  • Add a whole list of advocates in one go instead of one record at a time
  • See exactly what will be created before anything is saved
  • Missing companies are created for you, and existing ones matched by name or domain
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