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Discover advocates. Activate them fast.

Trusted finds the customers most likely to advocate for you - through data signals like NPS and expansion, nominations from sales and CS, or customers who've already opted in at an event - then takes care of the invite, consent and setup, so onboarding is fast and friction-free.

NPS & CSATSupport sentimentExpansion signalSales & CS nominationEvent opt-inPublic review
12 new advocates found
+12 NEW
MC
Maya Chen
Director CX, Lumen · G2 review
PendingInvite now →
DR
Diego Rivera
VP Marketing, Orbit · Qualtrics
PendingInvite now →
HP
Hana Park
Head of CS, Tessera · Salesforce
PendingInvite now →
MB
Marcus Bennett
COO, Atlas Mfg · G2 review
PendingInvite now →
YT
Yuki Tanaka
Product Ops, Sakura · Qualtrics
PendingInvite now →

Find advocates through your VOC program

Your customers give off trust signals every day - in call transcripts, in reviews on sites like G2, and in voice-of-customer surveys like Qualtrics. Trusted captures these signals to surface the hidden champions already in your customer base, proposing them as advocates with NPS, CSAT and qualitative feedback flowing into the advocate profile.

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Advocate profile showing CSAT score trend and feedback
Score: 8
30 Apr 2026

Engage plugged into our existing tools without much fuss. Customisation was one of our must-haves and it's held up well as we've scaled. The MVT and reporting side has been genuinely useful. Saved our team a lot of manual effort.

Tone: Positive
Source: Qualtrics
View Testimonial

Let your teams nominate advocates via our MCP

Sales and CS can nominate an advocate straight from a call or conversation via the CRM or by using Trusted's MCP server - sent straight to Trusted for marketing to review.

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I just got off a call with Dana Olsen at Lumen - she raved about our onboarding and offered to talk to prospects. Nominate her as an advocate.
Trusted MCP
Checking Salesforce and prior notes for Dana Olsen before creating the advocate nomination...
✓ Nomination created from CS notes
Employees
10,000
Annual revenue
$5 billion
ARR
$500k
Industry
Real estate
Region
Global
Products
Acme Engage
Nominated advocate, ready for consent.
Create advocate in Trusted
New advocate pending
DO
Dana Olsen
IT Director
Company
Lumen
Industry
Telecommunications
Region
Global
Source
CS nomination
PENDINGInvite now →

COMING SOONFind advocates via
public proof

Trusted searches public proof - reviews, case studies, quotes - for a named customer and company. Once it finds a match, that proof is pulled into the platform and checked against your CRM. If the customer isn't already an advocate, they're added as a pending advocate with the proof attached, ready for marketing to approve.

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Public review discovered and matched to an advocate profile
New advocate pending
MW
Marcus Webb
Head of Digital Transformation
Company
FinTech Innovations Inc.
Industry
Financial services
Region
Global
Source
G2 review
PENDINGInvite now →

Advocate onboarding

During onboarding, advocates tell us their contact preferences, how often they'll do reference calls, the ways they're willing to advocate, what motivates them, and which products they'd advocate for. That's what feeds marketing requests and the AI matching in reference fulfilment.

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Advocate profile setup flow with reference call and consent preferences
Pilot Blueprint

Don't know
where to begin?

Your launchpad for customer advocacy - built for companies early in the journey, with a dedicated strategist guiding you from kickoff to an activation-ready plan. Five weeks, one fixed price.

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A Trusted advocacy strategist