Ready to launch
in 5-weeks.
A guided engagement that turns scattered advocacy efforts into a ready-to-launch plan: which customers to engage, how to recruit them, the recognition model that drives participation, and the metrics that prove impact.
Get Started with our Pilot Blueprint.
The pilot blueprint is your launchpad for customer advocacy, designed for companies early in their journey - whether you're starting from scratch or bringing structure to informal efforts not yet matured into a programme.
In just 5 weeks, you'll have an activation-ready plan for your first advocacy pilot - clear, practical, and built to secure stakeholder approval.
Customer & business insight
Direct insight into customer motivations and what drives advocacy. A prioritised view of pain points and quick wins where advocacy can deliver impact fast.
Advocate identification & design
A customer signal and data audit to identify the right advocates with confidence. High-level design for finding, recruiting, onboarding, nurturing, matching and measurement.
Benchmarks & best practice
Clear success KPIs to track pilot impact, including a business case detailing the benefits, costs, risks and opportunities to help you secure long-term investment.
Pilot blueprint & approval
A documented Pilot Blueprint and roadmap, defining design, audiences, plays, and success measures, ready to guide activation. Built for easy executive and stakeholder sign-off.
Five phases, one plan.
Stakeholder insight
A clear view of advocacy activity across teams and customers - and what would motivate them to engage more deeply.
Customer signal & data audit
Where and how advocates will be identified for the pilot, plus an estimate of the volumes to expect.
Pain points & quick wins
The key friction in today's journeys, and where advocacy could deliver immediate value.
What great looks like
Advocacy maturity benchmarked, with best-practice models to inform the pilot design.
Pilot blueprint
A detailed, documented plan to launch and measure the pilot with clarity and confidence.
Meet the Team.
Gerd De Bruyker
Marketing, strategy and operations leader, turning vision into global execution.
Claire Grove
Empowers teams to elevate customer voices; driving value, loyalty, and advocacy impact.
Karen Henke
Excels in database architecture, compliance & cross-functional collaboration.
Mirela Zalac
B2B advocacy leader helping businesses build authentic customer connections.
Andrew Clayton
Drives customer-centric transformations by aligning purpose and brand with operations.
Amy Lei
CX leader helping businesses drive satisfaction, retention, and growth.
Yvonne Matzk
Channel leader who brings 25+ years scaling multi-million-dollar businesses, now partnering with Trusted.
The Trust Signal.
The customer advocacy briefing : what's new, what's useful and what to think about next - subscribe now.
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