AI that saves you time
and scales customer trust.
We use AI to surface hidden advocates, put their voice to work, and run the advocacy engine end-to-end - so your teams spend less time chasing trust and more time using it.
AI Smart Matching.
The right reference for every deal. AI scores your entire advocate base against each buyer's profile, then it surfaces the highest-fit match based on who they are, not just who's available.
- Firmographic fitScores advocates across seniority, industry, company size, and region so your buyer hears from someone who looks like them.
- Use case alignmentMatches on product experience and job role so the conversation is relevant from the first hello.
- At scaleWorks across your full advocate base automatically, so your best references don't get overused.
Agent-to-agent orchestration.
Advocacy shouldn't live in one tab. Trusted is the orchestration layer that powers advocacy wherever your team already works - via MCP-compatible AI assistants or Trusty, our built-in conversational AI tool.
- Trusty, built inFor teams not yet using MCP, Trusty lets you find advocates, book reference calls, and pull customer stories through a simple conversation, inside the Trusted platform.
- Works inside your AI workflowConnect via MCP and do everything directly from Claude and other compatible AI assistants, without leaving your everyday tools.
- Trust signals on demandSurface analytics, recommendations, and verified proof at the moment your team needs them, wherever they're working.
COMING SOONIntelligent advocate identification.
AI continuously reads your CRM, support and social data to surface the advocates already hiding in plain sight - ranked, scored and ready to engage in days, not weeks.
- Signal scanningReads every system you already use to find advocates you'd never spot by hand.
- Propensity scoringRanks each customer by likelihood to advocate, before you ever have to ask.
- Faster engagementCuts the manual research that quietly slows advocacy programmes down.
COMING SOONAlways know your next move with Trusty AI™.
TrustyAI™ continuously analyses every advocate and lead influenced by your programme, surfacing what matters most so your teams always know what to do next.
- Auto-generated summariesAI distils programme activity and customer health into clear, actionable snapshots without the manual work.
- Recommended actionsPrioritised next steps for customer marketing and customer success teams, from closing advocate gaps to reducing churn risk.
- Opportunity insightsFlags gaps, risks, and untapped potential the moment they appear, so nothing slips through.
The Trust Signal.
The customer advocacy briefing : what's new, what's useful and what to think about next - subscribe now.
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