Watch Now -G2 Webinar: Trust-Led Growth: Turning Credibility into Revenue

Accelerate deals with the perfect reference

Trusted replaces manual reference hunting with smart automated, human-approved, calendar ready reference sent straight to sales. The result: faster deals, smoother pipelines, and no more overusing the same three customers until they start dodging your calls.

Matched advocate cards with fit score, attributes and a select-for-match toggle

Integrated into your CRM

Salespeople raise the reference request from the opportunity in Salesforce. From there, it flows into Trusted, where the match is reviewed and approved.

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Reference request raised from a CRM opportunity and reviewed in Trusted

Powerful AI smart matching

AI scores your entire advocate base against each buyer's profile, then it surfaces the highest-fit match based on who they are, not just who's available.

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Match rationale modal showing AI match score and reasoning for a shortlisted advocate

From match to
meeting

Trusted coordinates the date and time so advocate and lead land on a meeting that works for both - no back-and-forth, no double-booking. Every match is then tracked through clear stages, from approved to scheduled to completed, giving you full visibility without having to chase anyone for status.

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Reference call scheduler with a booked call confirmation

See the impact on revenue

A leadership-ready view of your advocacy programme. Because advocates, references, leads and opportunities live in one system, advocacy is connected to the pipeline it influences - show the board how trust drives growth.

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Impact on Revenue chart showing influenced, closed won, open and closed lost revenue over time
Pilot Blueprint

Don't know
where to begin?

Your launchpad for customer advocacy - built for companies early in the journey, with a dedicated strategist guiding you from kickoff to an activation-ready plan. Five weeks, one fixed price.

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A Trusted advocacy strategist
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