Leading with Values: The Foundation of Trust & Advocacy.
Executive coach and author Jo Meadwell on values-led leadership - and why it's the real engine behind trust, advocacy and sustainable growth.
In this episode of Trusted Voices, Emma Roffey sits down with executive coach and author Jo Meadwell for a powerful, human conversation on values-led leadership. Jo shares her journey from senior corporate roles into coaching, unpacking how restlessness, frustration and that nagging feeling that something's “off” are often signals of values misalignment - not failure.
Together they explore why fear-based leadership no longer works, how values unlock clarity and courage, and why intuition might be your most underused leadership tool. It's a conversation about leading from the inside out - and why the trust and advocacy a brand earns externally always begins with the values its leaders live internally.
About the guest
Jo Meadwell is an executive coach, speaker and author of The Restless Executive. After senior corporate roles of her own, she now helps leaders reconnect with their values to lead with clarity, courage and trust - the foundations of durable advocacy.
- Restlessness and frustration are usually signals of values misalignment - not personal failure.
- Fear-based leadership no longer works; values are what unlock clarity and courage.
- Intuition is one of the most underused - and most powerful - leadership tools.
- External trust and advocacy begin with the values leaders genuinely live internally.