Trusted appoints Cristina Melluzzi as Chief Growth Officer, North America, to drive U.S. market expansion.
New role reflects rapid growth of Trusted's U.S. customer base and the company's commitment to building a dedicated presence in North America.
LONDON, August 5, 2026 - Trusted, the AI-powered customer advocacy platform for B2B enterprises, today announced the appointment of Cristina Melluzzi as Chief Growth Officer, North America. The appointment follows rapid growth in Trusted's U.S. customer base, creating the need for dedicated leadership on the ground. Trusted helps global organizations win more profitable business faster by intelligently capturing and converting the trusted voice of the customer.
In this newly created role, Melluzzi will lead Trusted's growth strategy across North America. Her mandate includes establishing Trusted's presence in the region, deepening relationships with strategic accounts, and positioning the company for its next phase of growth.
“The U.S. market has quickly become one of the clearest signals of where Trusted is headed. Customers here are telling us, through their growth and engagement, that there's real demand for what we are doing. I'm excited to build out our increased presence and help Trusted expand in this region.”
“Cristina was the obvious choice. The most persuasive voice in any enterprise deal is the customer who has already bought. Cristina has spent her career on both sides of that conversation, most recently leading customer advocacy at Freshworks, so she knows exactly what enterprise buyers need to hear and what it takes to produce it at scale. That combination of credibility and hard-won operating experience is rare, and every customer we work with stands to gain from it.”
“I have watched Cristina do this work up close. At Cisco she built the Global Advocacy Practice from the ground up, inside one of the most complex enterprise environments there is. She understands that advocacy is not a marketing program - it is commercial infrastructure. Knowing what she is capable of, there was nobody else I wanted in this role.”
Melluzzi's appointment is effective August 3, 2026. She will be based in Wellington, Florida, and will represent Trusted at upcoming industry events, including the Customer Marketing Alliance Conference in San Francisco, as part of the company's broader push into the North American market.
About Trusted
84% of B2B buyers say hearing from peers is the most influential part of their decision, yet most enterprises have no system for turning satisfied customers into a growth engine. Trusted finds the customers who'll vouch for them, puts their proof where buyers decide, and measures the revenue it moves. That's Trust-Led Growth.
Media contact
hello@thetrusted.io