
Rachel Lane joins Trusted
Trusted, the Trust-Led growth engine for enterprise business, today announced the appointment of Rachel Lane as Chief Commercial Officer (CCO).
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Trusted makes every team a builder of trust and every customer your best seller.
AI-powered, enterprise ready, partner integrated, advocate first
Arm your ecosystem with proof to speed deals and cut friction.
Automate customer proof - references, reviews and stories to activate real voices that convert trust into revenue.
Stand out. Win trust, close deals faster and lift conversion.
Cut churn, power renewals, and scale revenue impact.
Lower CAC. Faster pipeline. Higher NRR. Trust multiplies every metric that matters.
"Customers who can speak with experience and authority have power over B2B buyers' decisions. A customer with wide reach and relevant opinions can put a seller on a buyer's shortlist; a former customer who was not satisfied can bump a provider to the bottom. B2B companies must master how to activate customer voices to drive buying decisions."

Leaders who put trust at the heart of their business
Trusted is taking advocacy where it needs to go next-measurable, connected, and built for modern growth. It's a bold vision for how customer trust will power the next era of go-to-market and I'm excited to see it unfold.

It's exciting to see innovation grounded in evidence. Trusted is helping us explore how user insights and advocacy can become measurable drivers of trust and growth.

Working with Trusted is helping us strengthen the most important part of our brand, the trust we build with our customers.

For the first time, it feels like someone built something for us, the people who help brands earn trust.

Events, news, insights and product updates

Trusted, the Trust-Led growth engine for enterprise business, today announced the appointment of Rachel Lane as Chief Commercial Officer (CCO).

Join us for an evening of conversation, celebration, and connection as we unveil our beta and raise a glass to what's possible when people lead and lift each other up.

Trust-Led Growth was born from the realisation that advocacy and peer proof, and belief aren't add-ons - they're the infrastructure behind modern revenue.

New to Advocacy? Start Here.
Trusted is your strategic partner in building advocacy into a true growth engine. From spotting your first Trust Signals to rallying cross-functional teams, we'll help you design and launch a program that drives measurable impact. No gimmicks. No fluff. Just a clear path to Trust-Led Growth.